Master Meta Ads & Google Ads With Weekend Live Classes
Learn how to create, manage, analyze and optimize real-world digital advertising campaigns through live, instructor-led practical training.
Batch start dates are confirmed before enrollment.
Campaign Performance
Built for practical learning
Turn Digital Advertising Skills Into Real-World Experience
Digital advertising is more than simply creating an ad. Businesses need marketers who understand campaign structure, targeting, budgets, creative testing, conversion tracking, KPIs and optimization.
Pathway Digital MK provides live practical training in Meta Ads and Google Ads designed for students, interns, freelancers, job seekers, business owners and aspiring digital marketers.
Instead of relying only on theory, students learn through live demonstrations, practical examples, campaign analysis and guided exercises.
Why Pathway Digital MK?
A more practical way to learn paid advertising
Focused on the workflow marketers actually use—from setup and targeting to analysis and optimization.
Live instructor-led classes
Learn directly from an experienced digital marketing practitioner.
Practical learning
Focus on how campaigns are actually created, managed and optimized.
Real campaign workflows
Understand the process from campaign setup to KPI analysis.
Weekend schedule
Designed for students and professionals who are busy during weekdays.
Small-batch learning
Keep the training interactive and make space for student questions.
Beginner-friendly progression
Start with fundamentals and progress toward advanced campaign management.
Certificate of Completion
Receive a certificate after meeting the applicable course requirements.
Performance-first mindset
Learn what campaign numbers mean and what action to take next.
Choose your training
One platform or the complete paid-media path
Choose a single platform or learn both major paid advertising platforms through our combined programs.
Meta Ads Starter
What you will cover
- Facebook Page fundamentals
- Meta Business Portfolio basics
- Adding people and managing permissions
- Boosting posts
- Introduction to Meta Ads Manager
- Campaign structure
- Campaign objectives
- Basic campaign creation
- Understanding essential ad metrics
Meta Ads Professional
What you will cover
- Everything in Starter
- Campaign objectives and campaign planning
- Lead Generation campaigns
- Instant Forms
- Audience targeting
- Custom Audiences
- Lookalike Audiences
- Retargeting
- Creative testing
- KPI analysis: CPM, CTR, CPC, CPL, conversion rate, frequency and cost per result
- Identifying campaign performance problems
- Campaign optimization
- Campaign reporting
- Real campaign analysis
Meta Ads Mastery
What you will cover
- Everything in Professional
- Pixel and conversion tracking concepts
- Advanced audience strategy
- Advanced KPI analysis
- Funnel and campaign analysis
- Creative performance analysis
- Audience performance analysis
- Budget optimization
- Campaign scaling
- Troubleshooting
- Real campaign analysis
- Practical optimization exercise
- Final practical assignment
Google Ads Starter
What you will cover
- Google Ads fundamentals
- Account and campaign structure
- Keyword research basics
- Search campaigns
- Match types
- Ad groups
- Responsive Search Ads
- Negative keywords
- Basic bidding concepts
- Understanding essential Google Ads metrics
Google Ads Professional
What you will cover
- Everything in Starter
- Advanced keyword strategy
- Search campaign setup
- Ad copy and asset strategy
- Negative keyword management
- Audience targeting
- Conversion tracking fundamentals
- Bidding strategies
- KPI analysis: CTR, CPC, conversion rate, CPA, impression share and cost analysis
- Campaign optimization
- Search term analysis
- Budget optimization
- Campaign reporting
Google Ads Mastery
What you will cover
- Everything in Professional
- Advanced campaign structure
- Conversion tracking and measurement
- Advanced bidding and budget strategy
- Search term and keyword optimization
- Advanced KPI analysis
- Performance troubleshooting
- Scaling campaigns
- Display / Performance Max concepts where appropriate
- Real campaign analysis
- Optimization exercises
- Final practical assignment
Digital Ads Starter
What you will cover
- Meta Ads Starter curriculum
- Google Ads Starter curriculum
- Platform fundamentals
- Basic campaign creation
- Essential performance metrics
- Structured cross-platform foundation
Digital Ads Professional
What you will cover
- Meta Ads Professional curriculum
- Google Ads Professional curriculum
- Audience and keyword strategy
- Lead generation and Search campaigns
- KPI analysis and reporting
- Campaign optimization across both platforms
Digital Ads Mastery
What you will cover
- Meta Ads Mastery curriculum
- Google Ads Mastery curriculum
- Advanced analysis and measurement
- Performance troubleshooting
- Optimization and scaling
- Final practical work across paid media
Google Ads Mastery is currently planned as 8–10 live classes; the exact class count is confirmed for each batch.
What you will learn
Build skills you can apply to real campaign decisions
Go beyond platform buttons. Understand how targeting, budget, creative, measurement and optimization work together.
How the training works
From registration to certificate
Choose your course and package
Select Meta Ads, Google Ads, or the combined program.
Complete the registration form
Share your contact details, experience and preferred package.
Confirm enrollment and payment
Receive enrollment confirmation and payment instructions.
Join the student group
Enter the official Pathway Digital MK student communication group.
Receive schedule & Teams access
Get the confirmed batch schedule and online class access details.
Attend weekend live classes
Join Saturday and Sunday live practical sessions.
Complete practical exercises
Apply concepts through guided work and assignments.
Complete final practical work
For applicable packages, complete the required final exercise.
Receive your certificate
Eligible students receive a Certificate of Completion.
Weekend class format
Short, focused live sessions
Classes are designed around a simple one-hour format so students can learn consistently without committing to long sessions.
- Live online instruction
- Practical demonstrations
- Student questions and discussion
- Exercises and assignments between sessions
Who should join?
Designed for learners at different career stages
What makes this different?
Not designed as a theory-only course
The focus is on understanding the actual workflow of paid advertising: how campaigns are structured, how performance is measured, what the numbers mean and what actions should be taken when results are not meeting expectations.
Students are guided through practical campaign examples and real-world decision-making rather than simply memorizing platform features.
Certificate of Completion
Students who successfully complete the applicable training requirements will receive a Pathway Digital MK Certificate of Completion.
Next live batch
Ready to build real-world digital advertising skills?
Join Pathway Digital MK's live weekend training and learn the practical skills businesses use to create, manage, analyze and optimize paid advertising campaigns.
Training FAQ
Questions before you enroll?
Here are the most important details about the live training format, course options and certification.
Reserve Your SeatRegistration
Reserve your seat for the next batch
Complete the form and the Pathway Digital MK team can confirm the next batch date, enrollment steps and payment details.
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